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Why it matters

The promise of AI is no longer theoretical—but realizing its value at scale remains elusive for many. Ambitious investments too often stall at the prototype stage or fail to integrate meaningfully into teams’ daily work. We see this across three core tensions:

Vision vs. Execution
Many AI initiatives struggle to move from Proof of Concept to full-scale deployment. We close that gap with actionable strategies and delivery capabilities.
Tools vs. adoption
Powerful models mean little without meaningful usage. We focus on human-centric adoption—embedding AI into real workflows and decision-making.
Data vs. trust
Data fragmentation and quality issues undermine performance, while ethical concerns grow with scale. We help you build trustworthy AI systems—by design.

At Thiga, we don’t just advise. We co-build. We apply these principles to our own operations before bringing them to our clients.

Our Convictions

At Thiga, our approach to Artificial Intelligence and Data is rooted in a set of core convictions that guide every engagement:

01.

AI is a Means, not an End

We take a strategic view, then roll up our sleeves

We combine sharp, top-tier consulting with hands-on execution—because an idea poorly executed has no value, we don’t stop at recommendations.

02.

Human-Centered AI

We Know What It Takes to Operate Like Leading Tech Companies

Our firsthand experience inside leading tech companies helps clients adopt the mindset and practices that truly differentiate.

03.

Data is the Fuel

We Do the Right Thing, Always

We act with integrity, transparency, and a relentless focus on doing what truly matters, building long-term trust and always seeking the most impactful and cost-effective solution.

04.

Strategic Incrementalism

We Assemble the Right Building Blocks, the Right Way

We bring together all the capabilities—product, tech, leadership, marketing, and more—and align them seamlessly to help organizations work and deliver like top-tier tech companies.

05.

Ethical Responsibility is Non-Negotiable

We Are More Than Just A Consulting Firm

By blending consulting, community, and transformative training, we help clients quickly build the mindset and skills to turn technology into lasting competitive advantage.

Meet our experts

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Hugo Geissmann CEO, co-founder

Manifesto AI

Artificial Intelligence & Data

Why it matters

Vision vs. Execution

Tools vs. adoption

Data vs. trust