Design ops & Ways of working 4 in the box

Accor’s Digital Factory was undergoing a strategic transformation to adopt a more product-oriented organization. This shift aimed to bring business and digital teams closer together and foster stronger alignment across functions. At the same time, the Product Design team was rapidly scaling, creating a need for more vision, a clear organisation and clarity in its practices.

To support this evolution, a Design Ops role was introduced to both organize the design function and streamline its collaboration with key stakeholders across business, product, and tech. Beyond operational efficiency, this role also aimed to empower designers to become more impactful and strategic—by aligning their work more closely with business priorities, fostering a stronger design culture, and enabling them to contribute earlier and more effectively to strategic decision-making.

Structure a fast-growing Product Design team

The team was scaling quickly, with new designers joining regularly. It became critical to provide clarity on roles, responsibilities, ways of working, and shared standards to ensure cohesion and maintain quality at scale.

Structure a fast-growing Product Design team

The team was scaling quickly, with new designers joining regularly. It became critical to provide clarity on roles, responsibilities, ways of working, and shared standards to ensure cohesion and maintain quality at scale.

• Bring clarity and structure to increase operational efficiency
• Facilitate collaboration and critical thinking to unlock team potential
• Foster a positive and energizing team atmosphere to build engagement.